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" We don’t yet know what Apple will do in 2014, but we do have some hints. Signs point toward luxury-class new wearable products that would, like the iPod and iPhone, introduce a new product category that takes very little from the existing products in the wearables space and instead established an entirely new price tier and product definition, one that can deliver a compelling “use case” that today’s “smart watches” haven’t been able to do. "

iWatch concept.


Nick Statt:

Nike is gearing up to shutter its wearable-hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker, a person familiar with the matter told CNET.

Yikes. Though the reality is that this seemed inevitable as something Apple this way comes:

As Apple enters the fray, Nike has a potential partner. Apple CEO Tim Cook, who was seen wearing a FuelBand at the company’s launch of the iPad mini in October of 2012, sits on Nike’s board, and has for the last nine years. That relationship has been fruitful over the years, helping Nike enter the wearable market as early as 2006, with the Nike+iPod shoe sensor package, with a strong brand partner.

I’ve been saying this for a while: Tim Cook remaining on Nike’s board while Apple readies its own health/fitness-focused device was awkward at best. Unless Nike decided to exit that business and instead partner with Apple on such a device…

(As an aside, Secret strikes first again on this news.)

Nike is leaving the wearable market… making some room for Apple?

" I’m honestly dumbfounded. It’s as if nobody on the entire Samsung team ever stood back, looked at any of the fitness trackers on the market (even the worst of the worst) and copied anything that users actually use or value in an integrated activity tracker device. Never mind more 2010-ish features like social connectivity, competitions, or the like. "


Rainmaker on the Samsung Gear Fit.

This is what happens when Samsung is waiting to follow Apple. 

" Technology and market realities aside, for anything iPhone- or iPad-like, Apple would have to have an iPhone- or iPad-level use case to make. In 2007 Steve Jobs showed why a full-screen, multitouch device with a compelling user experience instantly obsoleted the resistive, stylus- and keyboard-driven not-very smartphones of its time. In 2010, Jobs made a case for how the iPad was significantly better at specific set of things than either a smartphone or a laptop. A watch or similar class iOS device would have to likewise obsolete, or provide a compelling use-case for it to be considered an independent and important device in its own right. "

Good article on why Apple is focused on making great products instead of trying to keep us from falling asleep while looking at the electronics gadgets landscape.

This seems to confirm a September launch timeframe for the iWatch. The iPhone was launched in June and the iPad in March. Both were announced a few months before. Could we see the iWatch being announced at the WWDC?

Make sense. Very Apple-ish if this is true: high profile launch, wide range of options for a very fashionable product.